Visual Communication

This course provides an introduction to Visual Communication, exploring the principles of design thinking, visual storytelling, and data representation through the lens of a biblical worldview. Inspired by the foundational work of Edward Tufte and other pioneers in the field, students will engage in hands-on projects that emphasize the role of visual design in effectively conveying truth and meaning.

Students will:

• Develop problem-solving skills using design thinking methodologies rooted in creativity and stewardship
• Analyze and apply visual hierarchy, typography, and composition with an understanding of how design influences culture and perception
• Work with data visualization inspired by Tufte’s principles while considering clarity, honesty, and integrity in communication
• Attend visual lectures and discussions on contemporary design trends, evaluating them from a biblical perspective
• Complete individual and collaborative projects in graphic design that reflect both artistic excellence and ethical responsibility

Biblical Integration:

Throughout the course, students will explore how God, as the ultimate Creator, designed the world with order, balance, and beauty. Discussions will focus on how visual communication can be used to glorify God, uplift communities, and communicate truth with integrity in a visually saturated culture.

By the end of this course, students will have a strong foundation in visual communication and the ability to create clear, compelling, and impactful designs that honor God and serve others.

Course Objectives

By the end of this course, students will be able to:

• Demonstrate an understanding of design thinking as a creative problem-solving process, applying it to visual communication projects with an emphasis on stewardship and ethical responsibility.
• Analyze and apply principles of visual hierarchy, typography, and composition to create designs that are clear, aesthetically pleasing, and culturally meaningful.
• Evaluate contemporary design trends and media through the lens of a biblical worldview, considering how visual communication shapes perceptions, values, and truth.
• Develop and apply data visualization techniques that prioritize clarity, honesty, and integrity, following the foundational principles of Edward Tufte and other industry leaders.
• Create individual and collaborative design projects that reflect both technical proficiency and moral responsibility, ensuring that communication is truthful and uplifting.
• Explore the role of visual communication in storytelling, learning how to craft narratives that honor God, inspire communities, and convey meaningful messages.
• Reflect on God as the ultimate Creator, drawing inspiration from His design in nature, structure, and beauty, and applying these principles to personal and professional creative work.
• Engage in discussions on the ethical implications of design, considering how imagery, symbols, and media influence societal values and Christian engagement with culture.

Text

Edward Tufte